Our Story


Hudson Boutique, Auckland’s destination for essential quality basics, accessories and luxury fashion located along the beautiful cobbled street at 3a O’Connell Street in the heart of Auckland CBD.

Hudson offers the largest collection from up and coming designer Ioanna Kourbela, an incredible designer from Greece, the Kourbela family have been designing in Greece since 1971 famous for its knitwear, it is now Ioanna taking over the design reigns. Ioanna Kourbela has a cult following across Europe and we are lucky enough to stock here at Hudson often with exclusive pieces. Ioanna explores amazing shapes with quality fabrics that flatter all women and can often be worn various ways. The Kourbela collection is split into two collections, Basics and Exclusives, explore the basics range for your luxury essential everyday look and move into the exclusives for a standout piece! Kourbela is part of the fashion revolution and all garments are designed, manufactured and produced with fair wages in Greece.

We are constantly sourcing new and interesting labels and handpick exclusive pieces from local and European labels including Rhode Resort, and incredible luxury resort vibe from LA, Gestuz famous for their ‘off duty’ looks, Otto ‘dame very fresh to add a touch of funk to your look, Wizard Jeans made in London and New Zealand favorite Nyne. We only stock small numbers so that everyone can maintain their individual style, we support labels with strong ethics and we only stock labels that support fair wages.

Hudson stocks Samala Cosmetics famous for their intense and vibrant colours that look and feel great all day long. We are all trained make up artists so pop in for a makeover to go with your fabulous new outfit!  

We specialize on one-on-one service, we offer top-notch service with stylists in-store to help you with everything from your working wardrobe, special occasion through to your weekend style. You can book in for a styling session or shop after hours in a relaxed atmosphere with a glass of bubbles – we have even been know to come to your home or grab some girlfriends and enjoy an evening of trying on amazing clothes, shoes, accessories and applying makeup while enjoying a glass of bubbles. Contact us on info@shophudson.co.nz to arrange an appointment.

For those who can’t visit us in store to shop the latest collections you can visit us anytime at our e-shop www.shophudson.co.nz.

Hudson is about crafting a little glamour into your everyday – we are your go-to for your downtime looks to helping you create your perfect style – Hudson is not fast fashion, but a place for women who want real style!


Hudson is named after creator and owner ex-TV presenter Jacquie Hudson, in a salute to five generations of Hudson great-grandfathers who were tailors. There was a strong connection to her grandmother, Hilda that helped foster her passion for fashion.

After leaving television, Jacquie on a family holiday in Greece discovered incredible label Kourbela and knew that the label with its relaxed aesthetic would resonate with New Zealand women and gave her the inspiration to follow her first love…fashion!

As our in-house stylist, Jacquie brings her passion and incredible eye for style to Hudson and is definitely the go to for wardrobe suggestions and inspiration.


Hudson is joined by our store manager, stylist and make-up artist extraordinaire Sandra Hendrick all the way from Ireland.

We have Kelly Pratt, our brand manager, accounts guru and general "everywhere person" brings a more quirky style to Hudson works in the head office and can also often be found in store.  

“We want to help you find your unique style so you can go into the world with confidence and a touch of glamour!”

Jacquie, Sandra and Kelly xx

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