Ioanna’s grandfather started the knitwear company in Athens in the 70’s when all garments were handknitted. Ioanna took over designing the range in 2003. Her designs are architectural and attention on beautiful fabrics and comfort are paramount. Greece produces a lot of cotton so many of the knit garments are 100% cotton. The company is now run by her father Pantelis and her sisters Stella and Anastasia also work in the business making it very much a family affair.
 
The Ioanna Kourbela Woman.
The typical Ioanna Kourbela woman knows her style and is confident to be a bit creative and different. She likes to dress smart casual with an edge of sophistication. She knows she can change her coat for a drapey knit and heels for boots for an evening catch-up with friends or family. She likes to take her sense of style through to weekends and holidays with ease. She is 28 to 88 and appreciates European design, comfort, and quality fabrics.

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